Design/Illustration/Lettering
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Happy Family

The Happy Family brand is a project I’ve been close to since it’s inception. Working closely with the visionary founder, Shazi Visram, we sought to create an imaginative world that saw simple food combos in their offerings as a template for creativity. As the brand grew, we were challenged to create new scenery around the ingredients, maintaining the simplicity and the purity of the brand while also drawing kids in to the Happy Family world.