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Taking inspiration from the fantastical Alebrijes dreamed up by famed Mexican artists, we created a full range of mythical creatures to represent each beer individually depending on their own unique concoction of flavors. For the inception of Hypnotic Beast, we built the brand concept, developed its story, naming, brandmark and designed the collection's packaging. Our vision was to create vivid and stunning story-telling illustrations that speak to the artisanal nature of the brand while delivering a memorable craft beer experience.