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Kingdom wine is a conceptual re-design of the existing brand, we were asked to do a deep dive into what the word ‘kingdom’ meant to us, reaching beyond the traditional image of a king and his throne. This design brought to life the expansive ‘kingdom’ of the imagination, the limitless freedom and expansive vantage point we have as kids. This being said, we were designing a product for adults, so, we needed to find the balance between being more elevated and ‘adult’ in appearance, but being playful between the lines.