ETHEL is an award winning string quartet based out of New York who are known for bringing rock sensibilities and blending them seamlessly into classical music, making for an unforgettable listening experience. They came to me looking for a complete re-design, they wanted a logo that felt closer to their persona, less sterile, and more alive, but utilizing the heart symbol they had previously used in their branding.
STRATEGY/CREATIVE DIRECTION/LOGO DESIGN/TYPOGRAPHY