Happy Baby and the larger Happy Family brand began with a simple mission, to make high quality organic food available to families with children everywhere. With a brand overhaul in their early days, they have quickly grown to dominate the space of organic and accessible baby food. What better way to make fruits and vegetables fun for kids than to imagine them in playful scenarios as fun animals, landscapes and scenery.
Agency: Pearlfisher
ILLUSTRATION/ PACKAGING DESIGN /PHOTO ART DIRECTION/TYPOGRAPHY/BRAND ARCHITECTURE